This is the stark reality facing families today:
- 56% of parents have contemplated a reduction in working hours because of care;
- 45% say they’re unhappy with their workplace childcare benefits;
- 76% of working parents saying they have had to use PTO for childcare;
- And more than 25% say they are thinking about leaving the workforce entirely in order to focus on dependent care
These numbers continue to balloon in a post-COVID world as childcare supply shrinks and families’ needs increase.
Yet the care solutions provided to employees— foremost among them Backup Care, the emergency care that employees turn to when their care plans fall through — are among the most frustrating and broken experiences both families and employers face.
For Wellthy, we’ve seen where backup care has fundamental gaps: in price, in supply, in rigidity, and in sowing confusion and anxiety for employees.
We think that families and employers deserve better. That’s why we’ve spent the past year plus working closely with our clients to refresh and reimagine backup care so that it is more inclusive, flexible, and reliable — and built to meet the modern and diverse needs of today’s families and workforces.
We’ve built a personalized, tech-forward, and nimble Backup Care solution that delivers for families and employers by:
Breaking Open Supply
Wellthy’s built the largest and most comprehensive network of vendors and providers — no matter where your workforce lives, we’ll find care options that work. But it’s not just about quantity — it’s about quality. Traditional backup care solutions expect families to drop their loved ones off with strangers or have random care providers come into their home.
Wellthy expands access by including traditional providers as well as local community programs, home-based daycares, even coworking spaces with childcare, to allow for a range of providers to meet the unique needs of each and every family. Our COVID babies require options for neurodiversity, special needs and sensitivities, and disabilities, while providing an environment that meets the proximity, size, and hours of the family. Our options are as diverse and unique as your workforce.
Embracing Agility:
When families turn to a Backup Care provider, that service should be easy to use, fast, reliable, and as seamless as ordering takeout from your phone or pulling up Wordle. That’s the kind of product experience we’ve built at Wellthy — where families can get the Backup Care they need through an experience that’s quick, easy, and communicative; and where employers can get the documentation and required information they need to guarantee benefit utilization.
Meeting Urgent Needs, and Planning for the Future
No matter how hard a family plans, care will inevitably fall through one day. Daycares will unexpectedly close, babysitters or nannies will get pulled away at the last minute, kids will wake up in the middle of the night with the flu — and so much more. That’s why Wellthy’s Backup Care not only meets these urgent needs where imminent care is required, but why we work directly with employees and families to build out a proactive care circle so that when care inevitably changes on a dime one day, families and employees aren’t left in a chaotic, frantic, stressful bind. We’re also providing hand holding for families in establishing their custom care infrastructure so that childcare and adult care needs are tackled for the short term and set up for success for the longer term.
We’re working alongside some of the best and biggest companies to support their Backup Care needs, and give their employees the flexibility, optionality, reliability, and peace of mind they need to meet their care needs. Now let us show you what our Backup Care offering can do for your teams:
REQUEST A BACKUP CARE DEMO
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